2.+Implied+Issues+and+Arguments



The ad implies that while McCain opposes fair treatment for women, **Obama supports equal pay for women**. Obama plans to enforce the Equal Pay Act for women and give them all the **same rights and benefits men receive**. It is also implied that **Obama cares about other issues that affect women and his campaign will be sure to improve other programs that affect that particular demographic**. 19 million women in the United States are uninsured. The Obama-Biden plan wants to make sure all Americans have medical insurance by the end of his term. He plans to empower women in every way possible to get AIDS and HIV prevention. The Obama-Biden administration plans to get deeper research and support the research for women’s health as well as help them in the fight for cancer. Obama wants to prevent any violence against women but mainly gender violence abroad. He wants to reduce domestic violence towards women and enforce domestic violence laws with a lot more strength. In the issue of economics Obama plans to fight for equal pay for women and invest in women owned businesses. Therefore, the ad addressed the underlying policies that Obama wants to promote in order to appeal to the target audience of women.

The main arguments provided by the ad are that **McCain would not support the equal treatment of women if he was elected President and that Obama supports the fair treatment of women**. **Obama wants pay equality**; women make 77 cents for every dollar men make. Obama and his administration plan to enforce the Equal Pay Act and promote equal footing for women in the work-place. Women own more than 28% of small businesses in the U.S. Obama plans to invest in women owned businesses by providing more support for them. He plans to fight and protect the Title IX to make sure women have equal education opportunities from kindergarten through out their journey to college. This evidence supports **Obama’s argument that he would** **provide for women to ensure equal opportunities as men**. **The ad argues that because McCain did not vote for the Fair Pay Legislation, his Presidential policies would be unfavorable to women.**