1.+Stated+Issue+Addressed+to+Target+Audience



The stated issue of Barack Obama’s Need Education advertisement is that he **supports giving equal rights to men and women**. Obama explains his view on equal opportunities for women by stating, "From the first moment a woman dared to speak that hope - dared to believe that the American Dream was meant for her too - ordinary women have taken on extraordinary odds to give their daughters the chance for something else; for a life more equal, more free, and filled with more opportunity than they ever had. In so many ways we have succeeded, but in so many areas we have much work left to do.” Included in the equal rights he promises for women is equal pay for equal work. The ad states that **women doing to same job as men should be paid the same amount as men**. In the ad, it is also stated that, Obama’s opponent, John McCain is against equal rights and pay for women.

The target audience of Barack Obama’s “Need Education”, women’s right ad, has a wide range of almost all women. However, in his ad, he **specifically targeted the middle- aged working class women**. He has gone to many important female leaders in search of their support in his campaign. Some of the important women he has asked for support are female allies in Congress, and particularly, one of the most influential women at this time, Hillary Clinton.